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My Place South Triangle - News in Philippine Star 070210

SMDC introduces My Place
(The Philippine Star)
Updated July 02, 2010 12:00 AM

MANILA, Philippines - SM Development Corporation (SMDC), the fastest-growing real estate developer, recently introduced an innovative residential condominium project that caters to young professionals. Strategically located in the South Triangle area of Quezon City, SMDC's My Place offers young hard workers, a previously untapped market in the real estate industry, an affordable option to enjoy independent living.

"My Place was designed with the lifestyle needs and income of young earners in mind," said Imee Landicho, SMDC project director. "Our payment schemes can run as low as P7,000 a month, a very affordable price for the fulfillment of their independence. Every month, they can actually set aside the accumulated value of two blended coffee drinks a day to buy a unit."

Designed by architect Albert Yu of Asya Design, the development will have four towers, each with 23 storeys of residential units and two floors of commercial spaces. Buyers can choose among 20sqm studio, 28sqm studio with garden, 28sqm one-bedroom, and 40sqm two-bedroom units. With the development's "My Place, My Design" concept, each unit can be easily personalized according to the resident's taste, from picking the perfect floor tiles to choosing the softest bed.

Bounded by Panay Avenue and Mother Ignacia St., SMDC My Place is accessible via main roads, thus offering mobility to its residents who will have the option to take the MRT, buses or taxis. It is also close to major BPO offices, two of the top TV networks, banks, schools, malls, restaurants, and a host of other establishments to fulfill the 24/7 needs of its future residents.

My Place is designed to cater to the unique 24/7 lifestyle of the young professionals. Its well-planned amenities include non-stop Wi-Fi connectivity, its own Save More Supermarket, Chillscape Garden Lounges, swimming pools and jogging paths. All designed to complement their active, dynamic lifestyles.

"Our future residents will never run out of things to enjoy 24 hours a day, seven days a week, even if they work unconventional hours," Landicho added.

Keeping everything within reach, SMDC's latest condominium enables the young to realize their dreams of homeownership as envisioned by real estate titan Henry Sy Jr. "We at SMDC believe that there should be a home for every Filipino, including this segment of young professionals who are underserved by the real estate industry," Sy said. "They deserve to have a place they can call their own, a space for them to enjoy the fruits of their labor and assert their independence. With My Place, they can start making wise decisions now and live the life they work hard for."

With plans to break ground in other key locations in Manila, SMDC's newest project, My Place, is expected to expand as quickly as SMDC's SM Residences which has developed 11 condominium projects in less than five years. My Place will truly empower young professionals to finally take that first significant step towards 24/7 independent living.

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